Niche Blogging

Niche blogging is defined as creating a blog with the intent of using it to market to a particular niche market. Popularity of niche blogging keeps growing. By using services such as Blogger, Wordpress, LiveJournal and many others niche bloggers can quickly and easily create a blog. In this way, the marketer can determine the viability of the selected niche before making a large investment of time and money. Niche blogs are sometimes referred to as splogs, but mostly it is not justified. Even though the desired end result for the niche blogger is to make money, the niche blog itself often contains valuable information. Most pay-per-click advertising is content-sensitive, so it is vital to the niche blogger to have useful content that is related to the chosen niche.