Tuesday, June 15, 2004

Blogs as Disruptive Tech

Blogware has grown from its simple origins to an increasingly powerful content management solution. As first, weblogs just supported basic features: time stamps for each weblog post, automatic archiving of old posts, automated header dates for the posts on a given day, permalinks that automatically gave its entry its own unique URL.
But in the past two years, there have been incredible advances in blogware functionality. Now many blogware packages support advanced features like:
Multiple databases
Multiple templates
Multiple users
Draft status, and future posting
Category support
Data syndication
and much more.
Increasingly, there's only a thin layer of functionality separating blogware from low-end Content Management solutions. Features like:
Basic Workflow, so administrators can approve content and templates
Permission Levels, so you can easily separate content editors from template designers. Update Histories, so you can track whose updating what (and when)
Multiple Types of Data, so you can do more than just post blogs (e.g. post Press Releases or Job Listings)
A blogging software company that adds those functionalities to basic blogware could start to eat away at Content Management market share on the low-end. It's already starting to happen with corporate weblogs: knowledge management blogs, corporate communications blog, and marketing blogs are all making a splash in the marketplace without much participation from the low to mid-end content management systems.