Blog Rules

"The choice is simple. Be paralyzed with fear over the concept of open communications channels, or put a blog policy in place and start using these new media in a strategic way". These are the words of IBM Corporate Affairs Director Brian Doyle in Nancy Flynn's Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues published in June 2006 by AMACOM American Management Association. Every day more businesses are using blogs to get closer to their customers. Their employees are using blogs to describe or even complain about those businesses. Many blogs are being used to influence politics on all levels.